Purpose of animation

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The purpose behind my animation was to create a short and effective infomercial for a make belief multivitamin company. The key points I wanted viewers to know was; what it does, why its beneficial , and who the target audience is without it being too long/dragging out to keep their attention

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Target Audience

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The target audience are women aged 18+ that have a busy lifestyle and wish to keep their body balanced, a secondary target audience was people who don’t like traditional pills.

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Design Narrative

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The Idea is that the animation would have a minimalism art style approach in order to focus on the main aspects of the animation such as the lady and the gummy bears. There is also a strong theme of circles and x’s which represent flying cells mimicking a cartoon feel of the human body without it being too realistic and keeping the brands theme of white outlines.